Movie theater owners call for shorter trailers

Richard Verrier from The LA Times published an interesting article about the rift between Theater Owners and Distributors. Moviegoers fed up with long trailers may get some relief at the multiplex. The trade group representing major theater chains announced that it...

Movie trailer makers multiply as online viewing of previews soars.

Here’s a recent article in The LA Times, by Ryan Faughnder, about the┬áburgeoning scene of Hollywood movie trailers. Movie trailers have become their own kind of blockbusters. Hollywood studios collectively spent $3.16 billion last year on U.S. marketing efforts...